On Thursday, the company bought Locationary, a crowd-sourced local data company. Then on Friday, the company acquired city-navigation app HopStop.
Both companies were bought for an undisclosed sum by the the iPhone maker.
Apple has been criticised in recent months for its weak mapping app Apple Maps. It replaced Google Maps as the standard map app when the company introduced iOS6.Locationary focuses on ensuring that business listing data is accurate. That includes that the business listed is where it says it is, as well as that it is still open.
Its rivals currently acquire business listings from the likes of Yellow Pages and Yelp.
The company likely bought HopStop in order to improve Maps’ navigation and mapping tools.
Apple refused to comment on the acquisition, saying in a statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans”.
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